Strategic Objectives
Build excitement around company growth
Enhance employer brand reputation
Increase market visibility
Strengthen stakeholder confidence
Multi-Channel Communication Plan
Press Release
Social Media Campaign
Email Marketing
Content Strategy
Blog Posts
Company growth journey
New hire profile feature
Industry insights piece
Market expansion analysis
Video Content
Welcome interview
Office tour updates
Team culture highlights
Vision statement
Timeline
Week
Activities
Week 1
Press release distribution and initial announcements
Week 2
Social media campaign launch and blog content
Week 3
Video content release and email communications
Week 4
Follow-up stories and progress updates
Success Metrics
<aside>
Press release pickup rate
Social media engagement metrics
Email open and click-through rates
Website traffic increase
LinkedIn follower growth </aside>
Internal Communication
[ ] Brief current employees before external announcement
[ ] Prepare internal FAQ document
[ ] Schedule team introduction meetings
[ ] Create internal celebration plan